A new visual identity for Nix

Nix actively monitors how well personal integrity is respected in Swedish advertising and marketing. As a key part of the industry’s self-regulation, Nix ensures responsible marketing practices. Private individuals can, for example, block their numbers from telemarketers, while marketers can receive guidance on best practices.

Together with Nix, we developed a new visual identity, including a logo, typography, color palette, and imagery. We preserved the brand’s established tone while introducing simplicity and warmth to make it more inviting. Additionally, we created a communication concept and a digital campaign that used humor and warmth to highlight the importance of integrity and responsible marketing.